The Gathering Social Posts for Hillsong YA
Project Overview
Client: Hillsong Church London – Young Adults (Hillsong YA)
Industry: Religious
Project Duration: One week
Software Used: Photoshop
Industry: Religious
Project Duration: One week
Software Used: Photoshop
Introduction
Hillsong YA approached me to design a set of Instagram templates for their social media campaign promoting an event called The Gathering. As a key event for young adults within the church, the campaign needed to be visually engaging, on-brand, and versatile for various announcements and updates.
Objective
The primary goal was to create a set of reusable Instagram templates that aligned with Hillsong YA's modern and dynamic branding while ensuring clarity and visual appeal for event promotions. The templates needed to be easily adaptable for different content types, including announcements, event reminders, and
key posts.
key posts.
Design Approach
Brand Alignment: Ensured the designs reflected Hillsong YA’s aesthetic, incorporating their colour palette, typography, and overall visual identity.
Flexibility & Usability: Designed templates that could be easily edited by the social media team for different types of posts.
Engagement-focused: Used eye-catching layouts and hierarchy to enhance readability and encourage interaction.
Outcome
The final designs provided Hillsong YA with a cohesive set of Instagram templates that streamlined their event promotion process. The templates were well received and effectively used in their social media campaign, helping to drive engagement and awareness for The Gathering.
