Thrive Tribe: Tribe Guide Redesign
Project Overview
Industry: Health & Wellbeing
Work / Project Type: In-house: Thrive Tribe, Print & Digital Design
Tools Used: InDesign
Timeline: 2-3 weeks
The Team: Graphic Designer, Head of People, Senior Designer
Work / Project Type: In-house: Thrive Tribe, Print & Digital Design
Tools Used: InDesign
Timeline: 2-3 weeks
The Team: Graphic Designer, Head of People, Senior Designer
Challenge & Objective
This was a design task to revamp Thrive Tribe's employee handbook, the Tribe Guide. The original version, while functional, needed a modern refresh to align with the company’s evolving brand identity and enhance readability for employees.
The goal was to transform the Tribe Guide into a visually engaging, user-friendly document that reflected Thrive Tribe’s vibrant company culture. The redesign needed to improve navigation, typography, and overall aesthetics while maintaining clarity and professionalism.
Before
After
Approach
Design Modernization: I introduced a sleek, contemporary layout with clean typography, ample white space, and well-structured content for improved readability.
Brand Alignment: The new design incorporated Thrive Tribe’s brand colors, fonts, and visual elements to ensure consistency with its identity.
Enhanced User Experience: Clear sectioning, intuitive formatting, and visual hierarchy were implemented to help employees easily find key information.
Software Execution: Using InDesign, I efficiently structured the content, applied dynamic styling, and ensured print and digital compatibility.
Outcome
The redesigned Tribe Guide provided a more polished and engaging experience for Thrive Tribe employees. The modernized layout improved readability and reinforced the company’s brand identity, making the handbook a valuable resource for both new and existing staff.
Additional Assets
