MANvFAT Branding & Design
Project Overview
Client: MANvFAT
Industry: Fitness, Sports
Project Duration: 2 weeks
Software Used: Illustrator, Photoshop, InDesign, Canva
Industry: Fitness, Sports
Project Duration: 2 weeks
Software Used: Illustrator, Photoshop, InDesign, Canva
Introduction
MANvFAT, a fitness and sports organization focused on helping men achieve their weight loss and fitness goals, needed a refreshed branding approach to enhance their print and digital design assets. I was tasked with revamping their original branding by introducing a modernized look and new design elements that aligned with their energetic and motivational ethos.
My Approach
To achieve this, I developed new branding elements that balanced boldness with clarity, ensuring they resonated with the target audience. My workflow involved:
Illustrator: Designing key branding elements and graphics to maintain a polished, high-quality look.
Photoshop: Enhancing visuals and creating eye-catching imagery for marketing materials.
InDesign: Assembling and refining print collateral, including flyers and poster mockups, to ensure a professional and engaging layout.
Canva: Designing digital and social media assets for easy adaptation by the MANvFAT team for ongoing use.
Before
After
Outcome
The branding refresh resulted in a more modern, cohesive, and versatile design that strengthened MANvFAT’s visual identity across multiple platforms. The new design assets improved brand engagement and provided a fresh, updated look for both print and digital communications.
Epilogue
This project successfully modernized MANvFAT’s branding, ensuring that its visual presence remains strong and adaptable. By utilizing a mix of professional design tools and user-friendly platforms like Canva, I delivered assets that are both high-quality and practical for long-term brand consistency.
Additional Assets
