Your Healthy Pregnancy: Booklet
Project Overview
Industry: Health & Wellbeing
Client: Gloji
Work / Project Type: In-house: Thrive Tribe, Print Design
Tools Used: InDesign, Canva
Timeline: 2 months
The Team: Graphic Designer, Clinical Lead x2
Client: Gloji
Work / Project Type: In-house: Thrive Tribe, Print Design
Tools Used: InDesign, Canva
Timeline: 2 months
The Team: Graphic Designer, Clinical Lead x2
Introduction
I was commissioned by the clinical leads at Gloji to create a comprehensive Healthy Pregnancy booklet to support expectant mothers on their pregnancy journey. The goal was to design a visually engaging and informative resource that provided clear, accessible, and well-structured guidance for a healthy pregnancy.
I was responsible for the entire design and layout process, bringing the booklet to life from concept to completion. Working closely with the Gloji team, I ensured the booklet met their branding guidelines while maintaining a clean and user-friendly design.
Key Responsibilities & Approach
Design from Scratch: Developed the full layout and structure of the booklet, balancing aesthetic appeal
with readability.
with readability.
Typography & Layout: Selected fonts and a system that improved legibility and created a smooth reading experience.
Visual Hierarchy: Used color-coded sections, icons, and infographics to help break down complex information into digestible parts.
Brand Consistency: Incorporated Gloji’s branding elements to maintain a cohesive look and feel.
Software: Primarily used Adobe InDesign for layout, with some elements imported from Canva and iStockPhoto.
Challenges & Situations
Information Density: Pregnancy is a broad and detailed topic, so I had to carefully structure the content to avoid overwhelming the reader.
Solution: Implemented section dividers, bullet points, and call-out boxes for key information.
Audience Consideration: The booklet needed to be both informative and visually appealing for a diverse audience.
Solution: Used soft, calming colors and relatable imagery to create an inviting and reassuring tone.
Outcome
The final 'Your Healthy Pregnancy' booklet was a polished, professional resource that met Gloji’s expectations. It effectively guided women through their pregnancy journey in an easy-to-follow format. The client was pleased with the outcome, and the booklet has been well-received within their health and wellbeing programs.
