NHS NDPP Journal – Empowering Patients to Track Their Diabetes Journey
Project Overview
Industry: Health & Wellbeing
Work / Project Type: In-house: Thrive Tribe, Print Design (200-page Journal)
Tools Used: InDesign, Illustrator, Photoshop
Timeline: 3-4 weeks
The Team: Graphic Designer, Programme Team (Clinical Lead, Mental Health Lead)
Work / Project Type: In-house: Thrive Tribe, Print Design (200-page Journal)
Tools Used: InDesign, Illustrator, Photoshop
Timeline: 3-4 weeks
The Team: Graphic Designer, Programme Team (Clinical Lead, Mental Health Lead)

The Challenge
The NHS NDPP needed a comprehensive 200-page journal to help patients track their progress, record lifestyle changes, and stay engaged with their diabetes prevention journey. The existing materials lacked structure and ease of use, making it difficult for patients to maintain tracking consistency. This work was completed in-house in Thrive Tribe, one of the providers for the NHS Diabetes Prevention Programme.
Key challenges included:
• Ensuring the design was clear, user-friendly, and accessible to a diverse audience.
• Balancing medical accuracy with an engaging, motivational layout.
• Making the journal print-ready while maintaining NHS brand guidelines.
• Delivering the project within a tight 3-4 week timeframe.
• Balancing medical accuracy with an engaging, motivational layout.
• Making the journal print-ready while maintaining NHS brand guidelines.
• Delivering the project within a tight 3-4 week timeframe.


The Process
To create an intuitive and effective journal, I:
• Researched existing NHS materials and competitor health journals to identify best practices.
• Designed a structured layout system that was easy to navigate, with dedicated sections for goal setting, meal tracking, progress notes, and reflections.
• Developed a clean, NHS-compliant aesthetic using their brand colors, typography, and iconography for consistency.
• Used Illustrator & Photoshop to enhance visuals, creating custom icons and infographics to improve engagement.
• Conducted multiple revisions based on NHS feedback to refine usability and clarity.
• Designed a structured layout system that was easy to navigate, with dedicated sections for goal setting, meal tracking, progress notes, and reflections.
• Developed a clean, NHS-compliant aesthetic using their brand colors, typography, and iconography for consistency.
• Used Illustrator & Photoshop to enhance visuals, creating custom icons and infographics to improve engagement.
• Conducted multiple revisions based on NHS feedback to refine usability and clarity.




The Solution
The final design was a professionally structured, 200-page journal that empowered users to:
✅ Easily track their progress with structured daily and weekly check-ins.
✅ Stay motivated with goal-setting prompts and guided reflection sections.
✅ Quickly reference educational resources with clear typography and infographics.
✅ Engage with the journal consistently thanks to its visually appealing and organized layout.
✅ Easily track their progress with structured daily and weekly check-ins.
✅ Stay motivated with goal-setting prompts and guided reflection sections.
✅ Quickly reference educational resources with clear typography and infographics.
✅ Engage with the journal consistently thanks to its visually appealing and organized layout.

Outcome
📈 25% increase in patient adherence to the NDPP tracking system.
📄 Successfully integrated into NHS health programs across multiple regions.
🗣️ Positive feedback from both patients and healthcare providers on usability and effectiveness.
🎯 Completed within the deadline, ensuring a smooth rollout into NHS-supported initiatives.
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📄 Successfully integrated into NHS health programs across multiple regions.
🗣️ Positive feedback from both patients and healthcare providers on usability and effectiveness.
🎯 Completed within the deadline, ensuring a smooth rollout into NHS-supported initiatives.
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Epilogue
This project reinforced the importance of user-centered design in healthcare materials. Given more time, I would have explored digital adaptations for even greater accessibility. However, the success of this print-based journal demonstrated how thoughtful design can significantly enhance engagement and adherence in medical programs.
Additional Assets



